The Mosaic Company was in need of a Q & A style video series about crop nutrition. Instead of shooting in a traditional studio setting, we opted to film at a local brewery, Lakes & Legends. In addition to creating more interest in our shots, filming at a casual setting allowed our interviewees to relax and provide more genuine responses. We worked with a great video team to create a variety of social videos, along with content to be used internally.
Social videos encouraging viewers to visit CropNutrition.com to access the entire video series.
Series intro that was used in videos 60 seconds and longer.
Fall application tips
A discussion on yield limiting micronutrients
Art Direction & Design: Katie Johns
Director: Cody Brown
DP: Josh Becker
Editor: Kevin Russell