Women in Construction Week nationally celebrates and promotes the role of women in an industry that is dominated by men. Over the past year, Gardner Builders had made an effort to hire more women, specifically in field roles. This was a great opportunity to highlight key trailblazers in our company, to both recognize their efforts but also to attract more female talent. I worked with Snack Media to create a long-form video along with 3 shorts for social. As Art Director, I scouted locations for filming, created storyboards, and created supporting content including a landing page and email.