Trivar is a new product from CHS that helps free phosphorus from the soil and deliver it to roots where it’s needed to grow healthy crops. The product is unlike anything available in the market, so I wanted it to ensure it would stand out in the sea of crop photos that dominate agriculture marketing. I worked with a copywriter to create propaganda style messaging and a bold typographic approach to make the headlines shine. In the end, our creative called on growers to join the fight against phosphorus tie-up, in a fun and powerful campaign.
Direct mail sent to retailers containing a point of purchase display and brochure to help educate themselves and their customers about Trivar.
Art direction & design: Katie Johns
Copy: Declan Desmond